Own The Future Of Bathroom Retail.

Own The Future Of Bathroom Retail.

Own The Future Of Bathroom Retail.

Partner with Pupa to open a Ceramic Gallery โ€” a dedicated bathroom showroom backed by 20+ years of manufacturing.

Pupa Ceramic Gallery โ€” franchise key visual
  • 20+ Years

  • 2 Manufacturing Units

  • 6 Branches

  • 6 Stock Points Across TN

  • 500+ Dealers

  • ISO 9001

  • ISO 4001

  • ISO 45001

  • 25+ Brand Studios

Bathrooms Are The Most Emotional Room In The House. And The Worst Sold.

Bathrooms Are The Most Emotional Room In The House. And The Worst Sold.

Bathrooms Are The Most Emotional Room In The House. And The Worst Sold.

A homeowner spends lakhs on their bathroom โ€” then decides while pointing at a catalogue in a crowded tile shop. Nothing to touch, nothing running, no idea how it will feel.

That gap is the business.

โ€œBathroom products have long been lost in generic tile shops. We built a format that gives them a stage.โ€

A father and son at a Pupa wash basin in a modern bathroom

A Rising Name In Bathware & Construction Materials

A Rising Name In Bathware & Construction Materials

A Rising Name In Bathware & Construction Materials

Youโ€™re not franchising a logo โ€” youโ€™re partnering with a manufacturer. We make what we sell. That means better margins, real stock depth, and answers that come back fast.

Pupa sanitaryware display wall โ€” wash basins and one-piece toilets

20+

20+

20+

Years of manufacturing expertise

2

2

2

Manufacturing units

6

6

6

Branches

6

6

6

Stock points across Tamil Nadu

500+

500+

500+

Dealers across Tamil Nadu

ISO

ISO

ISO

9001 ยท 4001 ยท 45001 certified

From Humble Beginnings To Leading Player

From Humble Beginnings To Leading Player

From Humble Beginnings To Leading Player

Twenty-two years of building the supply chain. The Gallery is what we built it for.

2003

2003

2003

Inception: picture tile manufacturing unit

Inception: picture tile manufacturing unit

Inception: picture tile manufacturing unit

2007

2007

2007

6 total stock points

6 total stock points

6 total stock points

2010

2010

2010

Began manufacturing homecare cleaning liquids

Began manufacturing homecare cleaning liquids

Began manufacturing homecare cleaning liquids

2013

2013

2013

Sanitaryware manufacturing unit, Morbi

Sanitaryware manufacturing unit, Morbi

Sanitaryware manufacturing unit, Morbi

2015

2015

2015

250+ dealers; 7 stock points

250+ dealers; 7 stock points

250+ dealers; 7 stock points

2017

2017

2017

Pupa construction chemicals manufacturing begins

Pupa construction chemicals manufacturing begins

Pupa construction chemicals manufacturing begins

2018

2018

2018

1st Pupa brand studio launched

1st Pupa brand studio launched

1st Pupa brand studio launched

2022

2022

2022

Crossed 15+ brand studios

Crossed 15+ brand studios

Crossed 15+ brand studios

2024

2024

2024

Launch of Pupa Ceramic Gallery, Karur

Launch of Pupa Ceramic Gallery, Karur

Launch of Pupa Ceramic Gallery, Karur

2025

2025

2025

Expanded to 25+ brand studios across TN

Expanded to 25+ brand studios across TN

Expanded to 25+ brand studios across TN

PROOF, NOT PROJECTIONS

What Our Flagship Store Achieved In Year One

What Our Flagship Store Achieved In Year One

What Our Flagship Store Achieved In Year One

Karur, launched 2024. The same format weโ€™re offering you.

4.3 Cr

4.3 Cr

4.3 Cr

Revenue in Year 1

700+

700+

700+

Average monthly footfall

86%

86%

86%

Customer conversion rate

4.9

4.9

4.9

Google rating, 305 reviews

An 86% conversion rate isnโ€™t a retail number. Itโ€™s what happens when a customer can stand inside the bathroom before they buy it.

Pupa Ceramic Gallery, Karur โ€” storefront illuminated at night

End-To-End Solutions For Modern Bathrooms

End-To-End Solutions For Modern Bathrooms

End-To-End Solutions For Modern Bathrooms

One brand. 1000+ SKUs. Every price point from budget to premium.

Sanitaryware

Pupa Bath Fittings

Bath Fittings

Pupa Bath Accessories

Bath Accessories

Kitchen Sinks

Construction Chemicals

Manhole Covers & Jaali

Why A Pupa Ceramic Gallery Over A Multi-Brand Store?

Why A Pupa Ceramic Gallery Over A Multi-Brand Store?

Why A Pupa Ceramic Gallery Over A Multi-Brand Store?

Better Margins. Better Profitability.

Focus on one brand, get better margins. With better margins, offer better prices. Customers win, you win โ€” a win-win strategy.

Stronger buying power โ€” higher slab benefits

Simplified inventory & display

1000+ SKUs across styles & price points

Stronger brand incentives

Investment & Franchise Models

Investment & Franchise Models

Investment & Franchise Models

Three formats tailored to your location and market. All investment amounts are in โ‚น lakh.

Three formats tailored to your location and market. All investment amounts are in โ‚น lakh.

Details

Details

Category A
City Centre

Category A
City Centre

Category B
City & Town Extensions

Category B
City & Town Extensions

Category C
Local Market Hub

Category C
Local Market Hub

Location fit

Location fit

Within or close to major city centres

Within or close to major city centres

Category A ยท City Centre
Within or close to major city centres

Outskirts of cities and established towns

Outskirts of cities and established towns

Category B ยท City & Town Extensions
Outskirts of cities and established towns

Smaller towns and rural catchments, serving surrounding communities

Smaller towns and rural catchments, serving surrounding communities

Category C ยท Local Market Hub
Smaller towns and rural catchments, serving surrounding communities

Display area

Display area

4,000โ€“5,000 sq ft

4,000โ€“5,000 sq ft

A ยท 4,000โ€“5,000 sq ft

3,000โ€“4,000 sq ft

3,000โ€“4,000 sq ft

B ยท 3,000โ€“4,000 sq ft

2,000โ€“3,000 sq ft

2,000โ€“3,000 sq ft

C ยท 2,000โ€“3,000 sq ft

Warehouse areaยน

Warehouse areaยน

Approx. 2,500 sq ft

Approx. 2,500 sq ft

A ยท Approx. 2,500 sq ft

Approx. 2,000 sq ft

Approx. 2,000 sq ft

B ยท Approx. 2,000 sq ft

Approx. 1,500 sq ft

Approx. 1,500 sq ft

C ยท Approx. 1,500 sq ft

Opening stock

Opening stock

โ‚น25 lakh

โ‚น25 lakh

A ยท โ‚น25 lakh

โ‚น20 lakh

โ‚น20 lakh

B ยท โ‚น20 lakh

โ‚น15 lakh

โ‚น15 lakh

C ยท โ‚น15 lakh

Product displays

Product displays

โ‚น12 lakh

โ‚น12 lakh

A ยท โ‚น12 lakh

โ‚น10 lakh

โ‚น10 lakh

B ยท โ‚น10 lakh

โ‚น10 lakh

โ‚น10 lakh

C ยท โ‚น10 lakh

Franchise fee

Franchise fee

โ‚น5 lakh

โ‚น5 lakh

A ยท โ‚น5 lakh

โ‚น4 lakh

โ‚น4 lakh

B ยท โ‚น4 lakh

โ‚น3 lakh

โ‚น3 lakh

C ยท โ‚น3 lakh

Opening expenses

Opening expenses

โ‚น3 lakh

โ‚น3 lakh

A ยท โ‚น3 lakh

โ‚น2 lakh

โ‚น2 lakh

B ยท โ‚น2 lakh

โ‚น2 lakh

โ‚น2 lakh

C ยท โ‚น2 lakh

Interiors

Interiors

โ‚น45 lakh

โ‚น45 lakh

A ยท โ‚น45 lakh

โ‚น34 lakh

โ‚น34 lakh

B ยท โ‚น34 lakh

โ‚น20 lakh

โ‚น20 lakh

C ยท โ‚น20 lakh

Total estimated investment

Total estimated investment

โ‚น90 lakh

โ‚น90 lakh

A
โ‚น90 lakh

โ‚น70 lakh

โ‚น70 lakh

B
โ‚น70 lakh

โ‚น50 lakh

โ‚น50 lakh

C
โ‚น50 lakh

ยน Warehouse sizes are planning estimates, subject to confirmation by our team.

Land and building are rented in all three categories. Rental costs are excluded from the investment figures. All figures are indicative averages and may vary with location and prevailing construction costs.

Indicative average gross margin: 40%. Indicative average payback: 34 months. Actual results vary. Discuss projected returns and operating expenses for your location with our team.

YOUโ€™RE NOT DOING THIS ALONE

Six Ways We Show Up After You Sign

Six Ways We Show Up After You Sign

Six Ways We Show Up After You Sign

Most franchisors hand you a brand book and disappear. Hereโ€™s what we actually do, month after month.

01

Audit Support

Regular store audits to keep SOP compliance tight, plus hands-on guidance to improve store performance, display quality and customer experience.

02

Staff Training

Initial and ongoing training for sales staff and managers. Deep product sessions across sanitaryware, bath fittings and construction chemicals. Plus the part most stores get wrong โ€” customer handling, follow-ups and closing.

03

Inventory Management

Stock processes set up from day one: reorder levels, fast- vs. slow-moving reads, sample control, and inventory integrated with your CRM or billing software.

04

Billing & IT Software

Setup and onboarding for billing software and CRM, staff training on billing, quotation and inventory modules, and troubleshooting when something breaks.

05

Display Support

Showroom layout, product arrangement and visual merchandising. Periodic display refreshes and new product placements. Ongoing help with tile stands, bathroom setups and countertop displays.

06

Operational Support

Day-to-day guidance and best practices. Defined processes for leads, walk-ins and after-sales service. Extra hands during peak seasons, events and promotions.

We Pay Half Your Store Managerโ€™s Salary

We Pay Half Your Store Managerโ€™s Salary

We Pay Half Your Store Managerโ€™s Salary

The biggest risk in a new showroom is the person running it. So we share that cost โ€” up to โ‚น40,000 per month, split 50-50. We contribute up to โ‚น20,000; you contribute โ‚น20,000.

PARTICULARS

PARTICULARS

PUPA

PUPA

FRANCHISEE

FRANCHISEE

Salary

Salary

50%

50%

50%

50%

Incentive

Incentive

100%

100%

Franchiseeโ€™s own terms

Franchiseeโ€™s own terms

Travel allowance

Travel allowance

โ€”

โ€”

100%

100%

What your manager owns

Sales & customer handling

Store operations

Inventory and stock control

Staff supervision

Customer experience and service quality

Logistics coordination

Marketing and promotion

Organising construction influencer meetings

Meeting engineers and tracking projects

We Bring The Customers. You Close Them.

We Bring The Customers. You Close Them.

We Bring The Customers. You Close Them.

Real budgets behind your opening โ€” not just brand guidelines.

Meta Ads & Lead Generation

100% Pupa

Funded and run by us. Leads come to you.

TN-Level Influencers

100% Pupa

State-wide creator campaigns, entirely on us.

Local Hoardings & Print

50-50 ยท first 3 months

Up to โ‚น40,000/month. Franchisee-funded thereafter.

Local Influencer Collaborations

50-50 ยท first 6 months

Up to โ‚น30,000/month. Franchisee-funded thereafter.

Construction Influencer Meetings

Up to โ‚น1,00,000/yr

Pupa contributes gifts, or food at โ‚น100/head plus cleaning liquid.

Expo Participation

Branding on Pupa

Franchisee covers rental and product arrangement.

Is This You?

Is This You?

Is This You?

Youโ€™re in Tamil Nadu, in a Tier-2 or Tier-3 city with active construction

You want to run a showroom, not collect a passive dividend

You know builders, contractors, architects or engineers locally โ€” or youโ€™re ready to go meet them

Youโ€™d rather build one brand deep than stock ten shallow

If four of five sound like you, we should talk.

Partner With Us

Partner With Us

Partner With Us

Four steps from first call to opening day.

STEP 1

Apply for franchise

Send the form โ€” weโ€™ll take it from there.

STEP 2

Discussion & location approval

We review your market, visit the site, and confirm viability together.

STEP 3

Agreement & onboarding

Paperwork signed, interiors begin, staff hiring and training start.

STEP 4

Launch & grow together

Opening campaign runs, doors open, support kicks in.

Ready To Open Your Gallery?

Ready To Open Your Gallery?

Ready To Open Your Gallery?

+91 95004 05415 ยท +91 95855 56414

+91 95004 05415 ยท +91 95855 56414

+91 95004 05415 ยท +91 95855 56414

roshan@pupahomecare.com

roshan@pupahomecare.com

roshan@pupahomecare.com

www.pupaindia.com

www.pupaindia.com

www.pupaindia.com

Corporate Office

Pupa Homecare Pvt. Ltd.

Periyakulathupalayam, Karur, Tamilnadu.

CONTACT

Ph. +91 95855 56414 - +91 97887 48414

crm@pupahomecare.com, roshan@pupahomecare.com

Pupa Group of Companies. All rights are reserved

Corporate Office

Pupa Homecare Pvt. Ltd.

Periyakulathupalayam, Karur, Tamilnadu.

CONTACT

Ph. +91 95855 56414 | +91 97887 48414

crm@pupahomecare.com,
roshan@pupahomecare.com

Pupa Group of Companies. All rights are reserved

Corporate Office

Pupa Homecare Pvt. Ltd.

Periyakulathupalayam, Karur, Tamilnadu.

CONTACT

Ph. +91 95855 56414 |

+91 97887 48414

crm@pupahomecare.com, roshan@pupahomecare.com

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Pupa Group of Companies. All rights are reserved