Partner with Pupa to open a Ceramic Gallery — a dedicated bathroom showroom backed by 20+ years of manufacturing.
20+ Years
2 Manufacturing Units
6 Branches
6 Stock Points Across TN
500+ Dealers
ISO 9001
ISO 4001
ISO 45001
25+ Brand Studios
A homeowner spends lakhs on their bathroom — then decides while pointing at a catalogue in a crowded tile shop. Nothing to touch, nothing running, no idea how it will feel.
That gap is the business.
“Bathroom products have long been lost in generic tile shops. We built a format that gives them a stage.”
You’re not franchising a logo — you’re partnering with a manufacturer. We make what we sell. That means better margins, real stock depth, and answers that come back fast.
Years of manufacturing expertise
Manufacturing units
Branches
Stock points across Tamil Nadu
Dealers across Tamil Nadu
9001 · 4001 · 45001 certified
Twenty-two years of building the supply chain. The Gallery is what we built it for.
PROOF, NOT PROJECTIONS
Karur, launched 2024. The same format we’re offering you.
Revenue in Year 1
Average monthly footfall
Customer conversion rate
Google rating, 305 reviews
An 86% conversion rate isn’t a retail number. It’s what happens when a customer can stand inside the bathroom before they buy it.
Zoned by category. Lit like a studio. Built so customers touch everything.
One brand. 1000+ SKUs. Every price point from budget to premium.
Sanitaryware
Sanitaryware
Faucets & Showers
Faucets & Showers
Bath Fittings
Bath Fittings
Kitchen Sinks
Kitchen Sinks
Construction Chemicals
Construction Chemicals
Manhole Covers & Jaali
Manhole Covers & Jaali
Better Margins. Better Profitability.
Focus on one brand, get better margins. With better margins, offer better prices. Customers win, you win — a win-win strategy.
Stronger buying power — higher slab benefits
Simplified inventory & display
1000+ SKUs across styles & price points
Stronger brand incentives
Everything on the table, before you call us.
Area required
5,000 sq. ft. display + 2,500 sq. ft. warehouse
Total capex
₹70 Lakhs — interior, opening expense, display materials
Franchise fee
₹5 Lakhs
Working capital
₹25 Lakhs
Gross margin
40%
ROI
30%
Payback period
34 months (on ₹1 Cr investment)
Tenure
10 years
Figures are indicative and vary by location, format and market. Full unit economics shared during discussion.
YOU’RE NOT DOING THIS ALONE
Most franchisors hand you a brand book and disappear. Here’s what we actually do, month after month.
01
Audit Support
Regular store audits to keep SOP compliance tight, plus hands-on guidance to improve store performance, display quality and customer experience.
02
Staff Training
Initial and ongoing training for sales staff and managers. Deep product sessions across sanitaryware, bath fittings and construction chemicals. Plus the part most stores get wrong — customer handling, follow-ups and closing.
03
Inventory Management
Stock processes set up from day one: reorder levels, fast- vs. slow-moving reads, sample control, and inventory integrated with your CRM or billing software.
04
Billing & IT Software
Setup and onboarding for billing software and CRM, staff training on billing, quotation and inventory modules, and troubleshooting when something breaks.
05
Display Support
Showroom layout, product arrangement and visual merchandising. Periodic display refreshes and new product placements. Ongoing help with tile stands, bathroom setups and countertop displays.
06
Operational Support
Day-to-day guidance and best practices. Defined processes for leads, walk-ins and after-sales service. Extra hands during peak seasons, events and promotions.
The biggest risk in a new showroom is the person running it. So we share that cost — up to ₹40,000 per month, split 50-50. We contribute up to ₹20,000; you contribute ₹20,000.
What your manager owns
Sales & customer handling
Store operations
Inventory and stock control
Staff supervision
Customer experience and service quality
Logistics coordination
Marketing and promotion
Organising construction influencer meetings
Meeting engineers and tracking projects
Real budgets behind your opening — not just brand guidelines.
Meta Ads & Lead Generation
100% Pupa
Funded and run by us. Leads come to you.
TN-Level Influencers
100% Pupa
State-wide creator campaigns, entirely on us.
Local Hoardings & Print
50-50 · first 3 months
Up to ₹40,000/month. Franchisee-funded thereafter.
Local Influencer Collaborations
50-50 · first 6 months
Up to ₹30,000/month. Franchisee-funded thereafter.
Construction Influencer Meetings
Up to ₹1,00,000/yr
Pupa contributes gifts, or food at ₹100/head plus cleaning liquid.
Expo Participation
Branding on Pupa
Franchisee covers rental and product arrangement.
You can commit ₹1 crore and a 5,000 sq. ft. main-road location
You’re in Tamil Nadu, in a Tier-2 or Tier-3 city with active construction
You want to run a showroom, not collect a passive dividend
You know builders, contractors, architects or engineers locally — or you’re ready to go meet them
You’d rather build one brand deep than stock ten shallow
If four of five sound like you, we should talk.
Four steps from first call to opening day.
STEP 1
Apply for franchise
Send the form — we’ll take it from there.
STEP 2
Discussion & location approval
We review your market, visit the site, and confirm viability together.
STEP 3
Agreement & onboarding
Paperwork signed, interiors begin, staff hiring and training start.
STEP 4
Launch & grow together
Opening campaign runs, doors open, support kicks in.