Last updated: [4th July, 2026]

This Privacy Policy explains how PUPA CERAMICS, ELITE SANITARY AND TILES, PUPA HOMECARE PVT. LTD., and HI-TECH CERAMICS, operating together as the Pupa Group of Companies ("Pupa," "we," "us," or "our"), collect, use, share, and protect personal data when you visit pupaindia.com, use our forms, or interact with our sales and customer service teams.

Pupa Group operates multiple business divisions, including construction chemicals, home care and cleaning products, kitchen sinks, sanitaryware and bath fittings, manhole covers and clay jaali, and picture tiles and cool roof tiles. This policy applies across all divisions represented on pupaindia.com.

We are committed to handling your data responsibly and in line with India's Digital Personal Data Protection Act, 2023 (DPDP Act) and its rules.

1. Personal Data We Collect

We collect personal data in the following ways:

Through forms on our website

• Name

• Phone number

• Email address

• Company or dealership name (if applicable)

• City, state, or location

• Message or enquiry details

• Product or division of interest

Through our CRM system When you contact us, submit an enquiry, or become a customer, dealer, or distributor, your details are stored in our CRM to manage the relationship, respond to enquiries, and follow up on orders or service requests.

Through cookies and analytics tools We use tools such as Google Analytics and similar services to understand how visitors use our website. This may include:

• IP address

• Browser and device type

• Pages visited and time spent on the site

• Referral source (how you found our website)

  
  

We do not knowingly collect sensitive personal data such as financial account details, health information, or biometric data through this website.

2. Why We Collect Your Data

We use personal data to:

• Respond to enquiries submitted through contact or product forms

• Process dealer, distributor, or institutional business enquiries

• Manage our CRM and follow up on leads and existing customer relationships

• Improve our website based on how visitors use it

• Send you information about products, offers, or updates, where you have agreed to receive them

• Meet legal, accounting, or regulatory requirements

We do not sell your personal data to third parties.

3. Legal Basis for Processing

Under the DPDP Act, we process your personal data based on:

• Your consent, given when you submit a form or otherwise share your details with us

• Legitimate use, such as responding to an enquiry you have voluntarily raised, or maintaining an existing business relationship

You can withdraw your consent at any time by contacting us using the details in Section 9. Withdrawing consent will not affect anything we did with your data before the withdrawal, and may limit our ability to respond to ongoing enquiries.

4. Cookies

Our website uses cookies to operate correctly and to understand visitor behaviour through analytics tools. Cookies are small text files stored on your device.

You can control or disable cookies through your browser settings. Disabling cookies may affect how some parts of the website function.

5. How We Share Your Data

We share personal data only in these situations:

• Service providers: CRM software providers, analytics providers (such as Google), email or communication tools, and IT hosting providers who help us run our website and business operations. These providers only access data needed to perform their service and are expected to protect it.

• Group companies: Data may be shared internally across Pupa Group divisions if your enquiry relates to more than one product category, so the right team can respond.

• Legal requirements: If required by law, court order, or government authority.

• Business transfers: If Pupa Group is involved in a merger, acquisition, or sale of business assets, your data may be transferred as part of that transaction, subject to this policy continuing to apply.

We do not share your data with third parties for their own marketing purposes.

6. Data Retention

We keep your personal data only as long as necessary for the purpose it was collected, or as required by law. CRM records for customers, dealers, and distributors are retained for the duration of the business relationship and a reasonable period after, to meet legal and accounting requirements.

7. Data Security

We use reasonable technical and organisational measures to protect your data from unauthorised access, loss, or misuse. No system is completely secure, but we take reasonable steps to safeguard your information.

8. Your Rights

Under the DPDP Act, you have the right to:

• Access the personal data we hold about you

• Correct inaccurate or incomplete data

• Request erasure of your data, where legally possible

• Withdraw consent at any time

• Nominate another individual to exercise your rights on your behalf in the event of death or incapacity

• File a grievance if you believe your data has been misused

To exercise any of these rights, contact our Grievance Officer using the details in Section 9. We will respond within a reasonable time and no later than required under applicable law.

9. Grievance Officer and Contact Details

If you have questions, concerns, or complaints about this policy or how your data is handled, contact:

Grievance Officer Prakash Pupa Group of Companies 113 Pillayarkovil Street, Vengamedu, Salem Bypass Rd, Periyakulathupalayam, Tamil Nadu 639006

Phone: +91 95855 56414 / +91 97887 48414 Email: crm@pupahomecare.com

10. Children's Data

Our website and services are intended for businesses and individuals above 18 years of age. We do not knowingly collect personal data from children. If we become aware that we have collected data from a minor without appropriate consent, we will delete it.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be posted on this page with a revised "Last updated" date. Continued use of our website after changes means you accept the updated policy.

12. Contact Us

For any privacy-related questions:

Email: crm@pupahomecare.com Phone: +91 95855 56414 / +91 97887 48414 Address: Pupa Group of Companies, 113 Pillayarkovil Street, Vengamedu, Salem Bypass Rd, Periyakulathupalayam, Tamil Nadu 639006